At some level we all have this unspoken knowledge of what it takes to be convinced about something – not just convinced, but truly committed. I guess we all know this at some level, although it’s different for each of us, and likely we can’t clearly articulate it. This brief presentation helps to give clarity to concepts held in my mind, but never really wrestled with long enough to form clearly.
For leaders and influencers I think this video is especially helpful in giving perspective to some keys to motivating people
Likewise this video explains why we follow the leaders we consider to be great.